Notes from The Theory of the Avant Garde (1962) by Renato Poggioli. Mostly summaries of his ideas:
Avant-garde could simply mean new art
100% Marxists are anti the avant-garde
Marxists use term ‘bourgeois art’ rather than avant-garde to attack/negate the work
Term is ignored in English-American culture – no aggressive world wars
Term is Parisian and ingrained in French culture
The divorce of the two avant-gardes – political and aesthetic around 1880
Avant-garde is a new phenomenon
Avant garde movements spring out of enthusiasm
Avant-garde more interested in gestures than acts
Isn’t it traditional to want the new?
The avant-garde artist wants to be an individual in society but paradoxically wants society to change and take him in
The avant-garde acts and speaks like a child
The avant-garde is unpopular
Unpopularity thru non distribution
1) Package the avant-garde for a more populist audience
2) In pop culture the author is often ‘unknown’ to the public – see adverts/Youtube
Romanticism was more popular than avant-garde or classical art – cite fall of the aristocracy/rise of the working and middle classes
Voluntary and involuntary unpopularity
Romanticism direct link to avant-garde
Is there an avant-garde any more?
Romanticism was easily understood by the people as is Tate
N.B. romantic + avant-garde art are aristocratic movements existing in democratic times
Do nihilistic tendencies work deliberately against social relations?
The rush to become future movements
Fashion
There are two types of followers (audience) of the avant-garde
1) Those who accept it all
2) And those with an exclusive passion
The extreme left wants content and therefore denies the avant-garde
The followers of the avant-garde sees the joining of isolated individuals who come from different backgrounds – think Long Tail Theory
In a feeling of uselessness or estrangement here comes Americanisation. Term globalisation is misleading
The romantic artist resorts to self-mockery, hysteria & caricature
The artist wants material success in the age of capitalism. When he was in the court he was satisfied with creation.
The avant-garde is constantly conscious of writing its historical place
The avant-garde artist is always protesting socially tho not necessarily politically
Poggioli – “experimentalism aiming solely at novelty can end up sterile and false”
The avant-garde uses secret communication which even some of its followers don’t get.
Some of the pleasure is in not getting
I don’t get it
1) Sincere confession
2) Versus lament
Ignored not necessarily disliked
Avant-garde junk comes out the same as normal junk just with different labels and intentions
The labels and intentions are important – concrete versus abstract
Realism is a useless competition with no winners
Ours is an age of stylistic pluralism – watering down
The avant-garde’s analogies aren’t inverted
We now demand extreme liberty and extreme intensity of feeling