If poetry is all about firing your imagination, this one literally comes in a matchbox.

An avid poetry lover in Jorhat, India, is emptying matchboxes, filling them with rolls of poems and selling them for a mere Rupees 5 to help popularise Assamese poetry among the uninitiated.

The man behind the innovative idea, Bipul Regon, insists that the formula works.

“Innovative ideas always sell and believe me my messages in the matchboxes are selling big,” said Regon, a novelist himself.

Read more in The Calcutta Telegraph